Irini Arakas is a New York designer, writer, and stylist, and currently holds the position as Head of Brand and Content at Lewis Miller Design. She has a natural instinct for creating disruptive content that impacts communities in a joyful way and leaves a lasting impression in the world of social media. Her keen sense for brokering successful brand partnerships along with her deep knowledge and experience enable her to launch creative collaborations that impress a positive impact on society. The Flower Flash was born out of the desire to create a random act of kindness with fresh-cut flowers and to remind passersby that they are deserving of joy and beauty.

Notable Brand Partnerships include: American Express, AERIN, Vogue, Tiffany & Co., Cartier, Dior, Ralph Lauren, Todd Snyder, Rockefeller Center, Bergdorf Goodman, Moda Operandi, Tory Burch, Equinox, and Every Mother Counts. 

Irini founded Prova in 2005 while working as a fashion writer at American Vogue. Her accessories business launched with a collection of necklaces that grew to include fringed scarves and silk dresses. Selling to some of the world’s finest department stores, including Barneys New York, Harvey Nichols Hong Kong, and Colette, just to name a few, Arakas has been creating unique designs for over twenty years. 

Now, Irini’s focus is on making one-of-a-kind things, harnessing the power of other innovative makers, and finding new brands to collaborate with, all for the sole purpose of profitable and meaningful partnerships.