Brand PartneRs
Profitable and meaningful PARTNERSHIPS
As Head of Brand and Content at Lewis Miller Design, Irini has a natural instinct for creating disruptive content that impacts communities in a joyful way and leaves a lasting impression in the world of social media. Her keen sense for brokering successful brand partnerships along with her deep knowledge and experience enable her to launch creative collaborations that generate a positive impact on society. The Flower Flash was born out of the desire to create a random act of kindness with fresh-cut flowers and to remind passersby that they are deserving of joy and beauty.
Notable Brand Partnerships include: American Express, Vogue, Tiffany & Co., Cartier, Dior, Ralph Lauren, Todd Snyder, Rockefeller Center, Bergdorf Goodman, Moda Operandi, Tory Burch, Equinox, Harry Winston, La Ligne, The Colony Hotel and Every Mother Counts.
Tiffany & Co.
Shooting with Raymond Meier, Irini brokered this collaboration, supported with overall creative direction and scouted locations for Flower Flash images that were then featured in Tiffany & Co’s iconic Little Blue Book.
DIOR
A three day activation at Gansevoort Plaza in NYC’s Meat Packing District, Irini worked with the Dior global team to bring the launch of their Miss Dior fragrance to New Yorkers in the summer of 2021.
todd snyder
Menswear designer Todd Snyder launched a capsule collection featuring original art by Marc McNairy. Irini supported creative vision with set design, prop directives, and styling of each set up. The final result was flower-tastic! LMD also created a Daisy Chain Flower Flash outside their Tribeca store to celebrate the line.
vogue
In concert with stylist Tabitha Simmons, Irini worked with American Vogue to produce 6 Flower Flashes in Los Angeles in two days for this 10 page spread in the magazin'e’s April 2020 issue featuring model Karlie Kloss.
LMD x
SFA
LMD first partnered with artist Scott Froschauer’s “Words on the Street” series for the Leaf Flower Festival in New York City. One of the first public activations post-Covid, Irini recognized the need for vibrant, unapologetically positive messaging. Combining the Flower Flashes with graphic, DOT-inspired street signs was a poetic slam dunk.
LA LONA
Sold at Blue Tree in New York City and featured on Vogue.com, Irini dreams up color ways and clever sayings like “NYC FOREVER and LEAVING EARLY” for these crossbody bags. With friend Cassandra Puga whose non-profit La Lona helps change the lives of women and their children in the Nakivale Settlement in Uganda, each bag is made with local yarn and recycled UNICEF FEED bags. Profits go directly to support arts and entrepreneurial programs in rural Kenya. For wholesale orders go directly to lalona.org
LMD x Benny CRUZ
Always looking to partner with like-minded artists that love New York City as much as she does, Irini found Benny Cruz on Instagram and invited the Swedish-based artist to the LMD studios to hand-embellish a clutch of limited-edition Flower Flash prints. Perrotin Gallery hosted the collab and celebrated the partnership with an exhibition in their Orchard Street Gallery.