Flower Flash

Public Street Art Installations made with REAL flowers

Irini is the co-creator of the Flower Flash™. In 2016, she began working with Lewis Miller Design as Director of Special Projects. Her task was to increase brand awareness and boost LMD’s social media presence. Turning 600 followers into 273K followers, Irini found a way to take floral artistry out of rarefied spaces and onto the streets of Manhattan, forever changing the landscape of New York City. These raw, unbridled and fleeting works of art wake us up to the fragility and brevity of our own lives. They are an homage to nature and to our sense of humanity. Irini has brought over 150 of these joyfully disruptive and ephemeral creations to life, conceptualizing and photographing them in New York, London, Miami, Nashville and Los Angeles. The Flower Flash brand incudes a book, a candle, a series of limited-edition prints and countless high-profile brand collaborations.